New Index Names This 20,000-Person Borough the No. 1 Zip Code for Starting a Small Business—Why It’s an Unexpected Pick

A surprising study has identified a 20,000-person borough as the top spot for starting small businesses, beating out more glamorous tech hubs. This 13-metric analysis dives deep into factors like cost of living, access to capital, and community support, highlighting why this location excels. The finding is significant as it challenges the conventional wisdom that only big cities offer fertile ground for startups, suggesting that smaller, overlooked areas can be equally, if not more, promising. This insight could reshape where entrepreneurs choose to launch their ventures.