New Big Brother eye sparks comparisons to ‘one of the greatest films ever’

| Deputy TV editor Published August 14, 2026 10:57am Updated August 14, 2026 11:42am Fans think the new eye is an improvement on last year’s… (Picture: ITV) Last night ITV unveiled the new eye logo for Big Brother 2026, and it’s giving reality TV fans something they’ve not felt in a long time: hope. The eye, which at first glance appears to be a simple photo of a human eye with a purple iris but, on closer examination, is a collage made up of various people’s peepers, has impressed a fair few fans since it was revealed. On X, @gtothet123 joked: ‘Whattttt it actually looks good this year!!!!??!?!?’ while another said it was the ‘best eye ITV had ever made’. Others, however, noted that the new Big Brother eye looked very similar to the poster for one of the greatest movies ever. Specifically, they think it looks an awful lot like The Truman Show poster, which used a similar collage style. The Truman Show would be an apt film for Big Brother to draw inspiration from, considering it’s about a man – played by the always watchable Jim Carrey – whose entire life is being broadcast to the world as a TV Show. Big Brother is watching… (Picture: ITVX) Look familair to anyone? (Picture: Paramount) In fact, a number of people have described The Truman Show as one of the most prophetic movies ever made. Writer Anthony Frajman noted that the film ‘foretold the rise of reality TV, mass surveillance, social media, influencer marketing and our increasing obsession with celebrity.’ Still, before you start accusing Big Brother of copying The Truman Show’s homework, it is worth noting that both the film and the once popular reality show both debuted in 1998. ITV is promising that this new series of Big Brother will be the biggest yet. According to a press release across the extended eight-week run, ‘viewers can expect ambitious tasks, high-stakes nominations and dramatic live evictions as the housemates face challenges at every turn in their bid to outlast their rivals.’ They’ve also revealed that AJ Odudu and Will Best are back hosting. I mean, what even is this? (Picture: ITV) Anyway, Big Brother fans are very excited by this new eye, and they’ve been sharing their thoughts on Reddit. Euphoric-Pop3449 noted: ‘First time they’ve used a human eye on a civilian Big Brother since series 1. ‘Perhaps a hint they have taken casting seriously and have regular people? Either way, definitely says “we are doing things differently this year.”’ ‘A new eye for a new era, I hope,’ added Reyadyinforit. ‘This is promising as it’s a move away from the childish eye logos of the last three seasons.’ This does not spark joy (Picture: ITV) Meanwhile, clananik wrote: Instantly seems more mature and not oversaturated. It’s only a logo, but this already makes me feel mildly hopeful it won’t be another season of ITV dross.’ ITV’s Big Brother revival has received a mixed response from fans. While the 2023 reboot managed to draw in 2.5 million viewers for its launch and viewership has remained strong, critics and fans alike often claim the series lacks the sharper edge of the Channel 4 era. Deals of the Day Parents can save up to 30% on Kickers school shoes ahead of the new term The back-to-school hack that's helping parents avoid queues and sold-out sizes Could your hair be wavy rather than straight? This brand thinks so Could your star sign improve your skincare routine? This new beauty launch thinks so Best skincare for menopausal skin? This dermatologist-created treatment is tailored to you The brand-new series of Big Brother returns this autumn on ITV2 and ITVX. Arrow MORE: Are you a Soaps superfan? Test your knowledge with Metro’s weekly quiz Arrow MORE: Denise Welch devastates Loose Women fans quitting ITV series after 25 years Arrow MORE: Kate Garraway oblivious to ‘fingering’ slip-up live on GMB while guest giggles TV Newsletter Sign up and tell us which TV shows you love to watch to get personalised updates every morning.