New Apple CEO John Ternus says September 9 iPhone 18 Pro launch event will be phenomenal

Apple's new CEO John Ternus shared a memo to employees on his first day in the new role. In the memo, Ternus teased the upcoming September 9 Apple event, calling it phenomenal. It is expected that Apple will launch the iPhone 18 Pro series and the iPhone Fold during this event.John Ternus has teased the upcoming Apple event, calling it phenomenal. (Photos: Reuters/Apple)John Ternus is Apple’s new CEO, having taken over the reins from Tim Cook on September 1. On the first day as CEO, Ternus shared a message to employees at Cupertino. In particular, he hyped the upcoming September 9 Apple event, when we can expect to see the iPhone 18 Pro series break cover.In the memo, obtained by Bloomberg, John Ternus expressed how much his new role meant to him. “I’m honored to be stepping into this role at what is truly the greatest company in the world,” he said. In particular, Ternus told employees that the company was about to have a phenomenal launch event on September 9. “We have a huge launch next week that’s going to be phenomenal. Thanks for everything you’ve all done to make it possible,” Ternus added.While the Apple CEO did not explicitly mention what the company had in store for the event in the memo, you can expect to see the iPhone 18 Pro series being launched alongside a first-ever iPhone Fold. The September 9 event, which has the tagline “Surprise and Shine,” will also be the first Apple launch with Ternus as CEO.Also on his first day as CEO, Ternus posted on X for the first time, joining Cook and Joswiak among Apple leaders active on the platform. In his first post, he simply wrote, "hello". John Ternus made his first post on X after taking the role of Apple CEO. John Ternus thanks Tim Cook for his Apple legacyAs Ternus took charge of Apple, he also appreciated the work done by Tim Cook, who led the company for 15 years. In the same memo, he said he had "deep appreciation" for Cook for sharing "so much of his knowledge and experience during this transition.”“We’re so lucky to have had a CEO who led with his values and with such decency and humanity,” John Ternus added. Cook stays on at the company as executive chairman. Under his leadership, Apple grew its business globally, expanding product lines such as the iPhone and iPad, as well as growing services such as Apple Music and Apple TV. In his farewell memo as Apple CEO, Tim Cook had praised Ternus, stating that he took "enormous comfort" in handing leadership to "someone as brilliant and wonderful and capable as John.”John Ternus ended his memo by looking forward to everything Apple had in the pipeline for the future. “I’m just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven’t even imagined yet that we’ll dream up and create together,” he said. “There’s no team in the world I’d rather build the future with.”Ternus is a longtime Apple executive who joined the company in 2001. Before being appointed CEO, he served as the senior vice president of Hardware Engineering. As Apple CEO, John Ternus will receive a compensation package of about $58 million (roughly Rs 551 crore).You can read John Ternus’ full memo to Apple employees below:“Team,Today, on my first day as CEO, I just wanted to send a quick note to thank everyone for the warm wishes. I also want to extend my deep appreciation to Tim for sharing so much of his knowledge and experience during this transition, and more importantly, for everything he contributed to Apple over the years. We're so lucky to have had a CEO who led with his values and with such decency and humanity. We are all better for it, and I'm so grateful he'll be our executive chairman.I'm honored to be stepping into this role at what is truly the greatest company in the world, and I am so excited about everything we have in store. We have a huge launch next week that's going to be phenomenal. Thanks for everything you've all done to make it possible.I'm just as excited about what lies beyond that, including the incredible products already in the works and the ones we haven't even imagined yet that we'll dream up and create together. There's no team in the world I'd rather build the future with.More to come. In the meantime, thanks for your excellent work!John”- EndsPublished By: Armaan AgarwalPublished On: Sep 2, 2026 08:56 IST