Netflix looking for engagement in live TV and bundles while Apple TV app integration is right there
AI Summary
Netflix is facing a drop in viewer engagement, prompting executives to explore live TV and bundled content offerings as potential fixes, according to a recent report. This shift comes as the company's competitor, Apple, seamlessly integrates its TV app, potentially drawing users away. The move highlights Netflix's efforts to innovate and compete in a market where viewer habits are rapidly changing, emphasizing the importance of keeping audiences engaged and entertained.
Original Source
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