Netflix Effect Strikes Again With MGM+’s ‘From’ Dominating Nielsen Streaming Charts With 1.65 Billion Minutes

The Netflix effect has struck again, this time with MGM’s “From,” which grew its cult following to a massive mainstream audience. While “From” has cultivated a strong fanbase on MGM+, its launch on Netflix brought the show atop Nielsen’s top streaming lists. After the first three seasons hit Netflix on Oct. 19, “From” tallied up 1.65 billion minutes across 30 available episodes during the week of Oct. 19, landing as the week’s No. 1 show on streaming. Notably, 40% of watch-time for “From” came from Hispanic and Black viewers, with 27% and 18% respectively. Behind “From” on the top streaming charts was “The Diplomat,” also on Netflix, which added 200 million minutes in its second week, bringing its viewership to 1.19 billion minutes for the week of Oct. 19. “The Diplomat” landing as the No. 2 overall streaming program and the No. 1 streaming original, given that “From” is an acquired title. Streaming hit “The Big Bang Theory” rounded out the top three titles on Nielsen’s chart with 867 million minutes viewed, continuing the show’s streaming resurgence on HBO Max. Longrunning favorite “Grey’s Anatomy” was right behind “The Big Bang Theory” as the No. 4 streaming title with 845 million minutes viewed. Other notable streaming original series include Prime Video’s “The Terminal List” with 830 million minutes viewed, Peacock’s “Crystal Lake” with 790 million minutes viewed, Netflix’s “Love Is Blind” with 780 million viewed and Netflix’s “Nobody Wants This” with 725 million minutes viewed. More to come …