NBA's Television Ad Revenue Increases By 38 Percent To Reach $2.11 Billion

NBA game coverage generated a record $2.11 billion in advertising revenue during the 2025-26 season, marking a 38% increase from the previous year, according to a new report from Guideline. The league's distribution partners booked $580 million more than the prior season's $1.53 billion total. The growth stemmed largely from higher costs per thousand ad impressions, driven by the NBA's expanded broadcast reach under its 11-year, $76 billion media rights agreement with Disney's ABC/ESPN, NBC Spo...