NBA Views Sports Betting Value As Fan Engagement Over $170M In Annual Revenue

NBA Commissioner Adam Silver defended his long-standing support for legalized sports betting while stopping short of expressing regret, even as gambling-related scandals have shaken the league this season. Silver framed the primary value of betting partnerships as viewer engagement rather than direct revenue. "The greater value to us is the engagement," Silver told The Atlantic. "If you're able to bet on a game or some aspect of a game, you're much more likely to watch it." Silver was the firs...