Natural food dyes are winning the snack wars

American shoppers are increasingly buying food made from natural colors. Since last year, the Food and Drug Administration (FDA) has moved to phase out synthetic dyes from food. Now, research shows that consumer demand is trending in the same direction as shoppers opt for products that use natural colorants like beets, grape, paprika, and turmeric instead of artificial dyes. According to a new report from the trade group National Confectioners Association and the research firm RTI Internat...