My dad and grandpa were toy inventors. I had to find my own way into the industry.

Alex Kessler's journey into the toy industry is unique, as three generations of his family have already made significant contributions to invention and manufacturing. While his dad and grandpa were toy inventors, Alex had to carve out his own path, eventually becoming CEO of a major toy company. This story highlights the competitive nature of the industry and the importance of innovation and perseverance. Kessler's success underscores the potential for new ideas to thrive even when following in the footsteps of industry pioneers.