Multifranqueados ganham for�a com estrat�gias para reduzir riscos e custos

The rise of multifranqueados—individuals who run multiple franchises—is gaining momentum as they adopt strategies to cut risks and lower costs, reshaping the entrepreneurial landscape. Inspired by her father's small-town store experience, Carmine Ribeiro exemplifies this trend, transitioning from a corporate pharmacy role to becoming a successful franchisee. This shift highlights the growing appeal of franchising as a safer, more manageable route to entrepreneurship compared to traditional small business ownership, especially in times of economic uncertainty.