Mukbangers are answering the age-old question, ‘Who is keeping Long John Silver’s in business?’

Long John Silver’s, the nautical seafood purveyor, has a fresh wind in its sails—and it’s (mostly) thanks to Instagram Reels. In early June, the food content creator Kishia Moore (@eateatwithkeysh) posted an Instagram eating video with her Long John Silver’s order. “They out here talking about who keeping Long John Silver’s in business,” Moore muses in the clip as she loads up a piece of fried fish with malt vinegar. “Who keeping Long John Silver’s in business? Me!” The video has now be...