Move over, Super Bowl? There's an even bigger – and splashier – World Cup halftime show coming

The World Cup halftime show is gearing up to steal the spotlight, featuring a star-studded lineup including BTS, Justin Bieber, Madonna, and Shakira, promising an 11-minute spectacle that's set to rival the Super Bowl's entertainment. Airing across Fox, Fox One, Telemundo, and their respective apps, the show aims to captivate a global audience with its high-energy performance. This event underscores the growing importance of halftime shows in major sports events, reflecting how they can rival traditional entertainment spectacles in drawing viewers and boosting global cultural exchange.