Most solopreneurs turn to AI before hiring others, data suggests. Here’s why

Going out on your own and starting a business can be daunting. Every decision feels heavy. You quickly realize that each role within your company—accountant, marketer, customer service, salesperson—belongs only to you. You have to handle tasks you didn’t even know existed. As your business grows more successful, the tasks keep growing. Years ago, there was one clear solution: hire more people. Bring on team members to take on the work. But today, solopreneurs are taking a different cour...