Most companies start PR too late

I’ve heard it too many times to count, “We’ve never done PR before and are getting ready to announce [insert your major milestone of choice]” Too often, businesses wait until they have big news to begin thinking about strategic communications. They’re about to close a funding round, launch a product, or enter a new market. But here’s the thing: If you’re just starting to think about PR now, you’re already behind. After nearly 20 years leading communications for fintech companies and fin...