Most Canadians want Netflix, Disney to pay for local content, poll finds

Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials This advertisement has not loaded yet, but your article continues below.HomeTelecomMost Canadians want Netflix, Disney to pay for local content, poll finds73% of respondents supported subjecting streamers to the same rules imposed on Canadian broadcastersAuthor of the article:Anna Lambe appears as Siaja in an episode of North of North, which was co-commissioned by CBC, APTN and Netflix. Photo by Handout /CBC/APTN/NetflixAlmost three in four Canadians say streaming giants such as Netflix Inc. and Walt Disney Co. should contribute financially to Canadian content creation, despite fierce U.S. opposition to such a requirement.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountA Nanos poll conducted on behalf of Bloomberg News found 73 per cent of respondents supported subjecting streamers to the same rules imposed on Canadian broadcasters to fund Canadian content. That’s up from 67 per cent in May 2022.Canada’s broadcast regulator announced in May new regulations for the Online Streaming Act, a law that brings global streaming platforms under domestic rules, including a requirement to pay into funds that support Canadian shows. But Prime Minister Mark Carney’s government asked the watchdog to review the decision, which would require streamers to spend 15 per cent of their annual Canadian revenue on local content, up from five per cent.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try againBoth the Trump administration and Hollywood studios staunchly oppose the requirement, which U.S. Trade Representative Jamieson Greer’s office cited as a trade barrier in a recent report. akor7xb)w356wec27het7l3s_media_dl_1.png Nanos ResearchThe tax on streaming giants was among the issues discussed by Canada and the United States during trade negotiations last month, which collapsed as both sides accused each other publicly of making last-minute demands.Carney said one reason he directed Canada’s negotiating team to walk away from talks was a demand from the U.S. to reverse rules that require streamers to make it easier for Canadian subscribers to find local content.The Trump administration has rejected Carney’s framing of the negotiations, which also suggested the U.S. went after Canadian culture and French-language protections. Greer told the Canadian Broadcasting Corp. in an interview that so-called discoverability rules were not a red line during the talks, and that the U.S. was more focused on the streamer tax.Support for making streamers contribute to Canadian content was strongest in Quebec, where 85 per cent said they support or somewhat support the measure.The survey was conducted between Aug. 30 and Sept. 2 with 1,037 respondents, and is considered accurate within 3.1 percentage points, 19 times out of 20.This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.