Mitch Modell ripped retailer’s new owner during Knicks’ historic NBA Finals run: ‘You blew it. I hope you choke on it’

Mitchell Modell, the former owner of a sports brand, took to social media to harshly criticize the new owner amid the Knicks' historic run in the NBA Finals. With Modell’s website down for maintenance, fans were left scrambling to find merchandise elsewhere. Modell's scathing comment—"You blew it. I hope you choke on it"—highlights a significant shift in the brand's management and underscores the importance of customer service, especially during high-profile events. This incident sheds light on the potential ramifications for the brand's reputation and market presence.