Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a renowned stationery store known for its original artist-led designs, is venturing into new territory by integrating AI to allow customers to personalize their orders with custom elements. This move marks a significant shift from its traditional model, which has focused on unique, handcrafted designs over two decades. By leveraging AI, Minted aims to enhance customer engagement and offer more innovative, tailored experiences, potentially reshaping the way art and technology converge in the retail space. This experiment could set a precedent for other artist-driven businesses looking to embrace new technologies while maintaining their creative roots.