Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a long-standing stationery store known for its unique artist-led designs, is now exploring the integration of AI to enhance customer personalization. This move allows users to infuse custom elements into their orders through artificial intelligence, potentially broadening its creative offerings. This shift signifies a significant evolution in how Minted engages with its customer base, blending traditional artistry with cutting-edge technology to offer more bespoke and innovative products. The implications could reshape the stationery market, emphasizing a blend of human creativity and machine precision.