Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, known for its original artist-designed stationery, is now testing the integration of AI to let customers personalize their orders with custom elements. This move marks a significant shift for the company, which has traditionally focused on artist-led designs. The experiment reflects a broader trend of incorporating AI in creative industries, potentially reshaping how customers engage with and customize products. The implications could be far-reaching, influencing how businesses balance human creativity with technological innovation.