Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in
AI Summary
Minted, a beloved stationery store known for its exclusive artist-led designs, is now venturing into new territory by incorporating AI to let customers customize their orders. This move reflects a broader trend where traditional crafts are blending with cutting-edge technology. The experiment could reshape customer engagement and the creative process, offering a unique twist on personalized shopping. It's a strategic pivot that might redefine how bespoke products are envisioned and crafted in the future.
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