Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a beloved stationery store known for its original artist designs, is now testing AI to let customers personalize their orders with custom elements. After two decades of fostering a community of artists, the company is exploring how artificial intelligence can enhance its creative offerings. This move reflects a broader trend in the creative industry towards leveraging technology for innovation, potentially blending human artistry with machine precision to create unique, bespoke products. The implications could reshape how businesses in the arts and crafts sector integrate technology to stay competitive and relevant.