Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a beloved stationery store known for its original designs crafted by artists, is now exploring the integration of AI to let customers personalize their orders with custom elements. This move marks a significant shift from its traditional artist-led approach to embrace technology. By incorporating AI, Minted aims to enhance customer experience and open up new avenues for creativity, potentially reshaping its business model in the process. This experiment highlights the broader trend of merging traditional craftsmanship with cutting-edge technology.