Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a well-known stationery store famous for its original designs created by artists, is now venturing into the world of artificial intelligence to enhance customer experience. The company is piloting a feature that lets customers use AI to add personalized elements to their orders, blending traditional artistry with cutting-edge technology. This move reflects a broader trend where creative industries are exploring AI to offer more bespoke and innovative products. It's a significant shift that could redefine customer engagement and the nature of artistic collaboration in the digital age.