Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a renowned stationery store known for its unique artist-led designs, is now exploring the integration of AI to offer customers personalized customization options. This move reflects a shift towards embracing technology to enhance customer experience while maintaining its artistic roots. By leveraging AI, Minted aims to streamline the design process, potentially making it more accessible and interactive. This experiment could signal a broader trend in creative industries where technology complements traditional craftsmanship.