Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a beloved stationery store known for its unique, artist-led designs, is now testing the waters of incorporating AI to personalize customer orders. This move could redefine how creative products are customized, blending traditional artistry with cutting-edge technology. As the company pivots, it’s exploring how AI can enhance the user experience while maintaining the hand-crafted feel that’s been its hallmark. This shift could signal a broader trend in the industry towards integrating AI to balance personalization with artistic integrity.