Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a beloved stationery store known for its unique artist-led designs, is now venturing into the realm of artificial intelligence to enhance customer experience. This experiment will let customers use AI to add custom elements to their orders, blending creativity with technology. This move signifies a significant shift for the company, which has long prided itself on fostering a community of artists. By integrating AI, Minted aims to push the boundaries of personalized design while staying true to its artistic roots.