Minted spent two decades building an artist-led business. Now it’s experimenting with letting AI in

Minted, a well-established stationery store known for its unique, artist-led designs, is venturing into new territory by incorporating AI to allow customers to personalize their orders. This marks a significant shift from its traditional model, emphasizing original art, to a more tech-driven approach. This move could enhance customer engagement and offer new, innovative ways to customize products, potentially attracting a tech-savvy audience. The experiment reflects broader trends in e-commerce where personalization and AI are becoming key drivers of consumer experience.