Milan Momcilovic’s On3 NIL Valuation ranks No. 2 in College Sports

Milan Momcilovic from the Kentucky Wildcats has secured the No. 2 spot in On3's latest NIL valuation rankings, highlighting the growing financial power of college athletes in the NIL era. This shift in valuation methodology by On3, moving from an algorithm to a market-based model starting July 1, 2026, promises a more accurate reflection of players' contract values. As college athletes increasingly capitalize on their name, image, and likeness deals, this ranking underscores the financial implications and the evolving landscape of collegiate sports.