Microsoft quietly ending ‘Copilot+ PC’ branding for Windows laptops

After a couple of years of relentlessly pushing it, Microsoft is seemingly ending its Copilot+ PC branding for Windows laptops. Windows Central spoke with executives from Microsoft and Qualcomm about the lack of Copilot+ PC branding on the latest Surface machines. While it’s not been said explicitly, Surface CVP Brett Ostrum all-but-confirmed the end of that branding by saying: …these are not called Copilot+ PCs. They do meet all the requirements of our previous bar for what Copilot+ devices are. We still lean into the narrative around AI on the edge and being able to have a hybrid solution out there. Copilot+ PC branding was generally used to identify a laptop that met certain hardware requirements around AI features, particularly the NPU, which virtually every mid-high-end laptop already supports. Windows Central further points out that Nvidia’s RTX Spark push has been absent of any mention of Copilot+ PC branding. Microsoft started using this branding back in 2024, but when the flagship feature of the Copilot+ PC, Recall, was met with backlash, the branding became little more than a hardware checkbox that consumers didn’t fully understand. The only big question left – does this mean the Copilot Key is going away? More on Windows: Microsoft launches 12-inch Surface Pro with Snapdragon X2 Plus & 5G, 13-inch Surface Laptop too Dell’s new 14S laptop exists to challenge MacBook Neo and, somehow, might be even cheaper Lenovo’s Snapdragon X2 Windows laptops are worth your attention amid RAMageddon Follow Ben: Twitter/X, Threads, Bluesky, and Instagram FTC: We use income earning auto affiliate links. More.