Michaels and AD Team Up for a Display-Worthy Frame Collection

As designers and artists alike will attest, a picture frame recontextualizes its subject. As part of an expansion of its custom framing offerings, the craft store Michaels has partnered with AD to release a curated collection of editorial-inspired mouldings, each designed to evoke a different mood.The first, inspired by vintage luxury, is a mottled gold frame with bead wood. If you’re after the look of an antique sourced from a French flea market, the soft patina of this frame offers a tasteful shortcut. For a more contemporary style, there’s a double step float frame with subtle wood grain in a sleek black hue. On the flip side, a distressed barn wood frame gives off an organic, craftsman-style vibe in a warm walnut tone. Another option embraces eclectic maximalism with ornately scrolled wood and a gilded finish for instant drama. The final look is a Space Age–inspired number with a beveled edge and a metallic silver finish. The five frames are available now, though the collaboration is just getting started; the collection will later expand with an additional 10 mouldings for a total of 15 offerings.The collaboration is rolling out with five pieces but will expand to 15 total. Photo: Courtesy of MichaelsIn addition to the AD-curated frames, the arts and crafts destination is rolling out a series of upgrades to their framing process, including a revamped in-store experience with more than 200 frames grouped by aesthetic. For those who prefer an online experience, the retailer has added a 3D and augmented reality frame builder to its website. Customers can upload their own photos, or choose artworks from an extensive online gallery before selecting all of the details, including size, material, matting, and glazing.AD and Michaels are kicking off a collaboration with five frames. Photo: Courtesy of Michaels“Framing is an art form that transforms memories and artwork into home decor,” Nicholas Bertram, president and chief operating officer at Michaels, said in a recent press release. “Whether shoppers are looking for a quick, trend-forward ready-made frame or a bespoke custom piece visualized right in their living room, we are elevating every touchpoint of the framing journey.”The Architectural Digest x Michaels Collection is available now.