MetLife Stadium? Lumen Field? Not during the World Cup

Companies spend hundreds of millions of dollars annually for stadium naming rights, and for good reason. It’s an opportunity like none other for brands to become associated with lasting memories and big cultural moments, like games and concerts. [Photo: Michael Nagle/Bloomberg/Getty Images] Over the next several weeks for the World Cup, though, brands with naming rights to any of the 10 U.S. stadiums in the tournament have had to scrub their names from their big investments. In essen...