Meta is supporting your anti-Prime Day shopping by launching three AI glasses at $299, including one in partnership with Kylie Jenner

Meta has unveiled three new AI-powered smart glasses priced at $299 each, marking a significant shift from the previous Ray-Ban branding. Notably, one of these models is a collaboration with Kylie Jenner, adding a celebrity touch to the tech product. This move comes as a strategic counter to Amazon's Prime Day, signaling Meta's aggressive push into the augmented reality market and its attempt to capture consumer attention away from traditional online shopping events. The launch underscores Meta's commitment to blending fashion with cutting-edge technology, aiming to redefine the future of wearables.