Mercado de suplementos alerta sobre colapso estrutural de whey protein

The booming market for whey protein is facing a potential structural crisis as executives from major companies foresee a new frontier with protein beer, a large-scale production. Launched in January 2025, Beer Protein is pioneering this niche but growing rapidly. The rapid pace of research and the emergence of new products signal a shift that could reshape the supplement industry, potentially overshadowing traditional whey protein as consumer preferences evolve.