Men are skipping showers in a bizarre new dating trend. Here’s why

When most people picture someone readying for a date, the routine will most likely involve a rigorous hygiene regimen and picking a nice outfit before stepping out of the house. But for a select few of men in the manosphere, a date-ready look is skipping a few steps, betting on natural body odor as a seductive device. The bizarre trend shared on social media is dubbed “Pheromone-maxxing,” a sort of spinoff from the manosphere-adjacent looks-maxxing community. The trend instructs men to dit...