Meet the new ‘reuse’ symbol, a spiraling cousin to the ‘recycling’ icon

The new "reuse" symbol signifies a shift towards more sustainable practices by encouraging the use of durable, reusable items instead of disposable plastics. This initiative, seen in stadiums across the U.S. and notably during Coldplay's concerts, aims to reduce waste and promote environmental responsibility. By adopting reusable cups, these venues are leading a broader movement to minimize single-use plastics, which is crucial as we tackle the global plastic pollution crisis. This change not only benefits the environment but also sets a precedent for other industries to follow.