Meet Alba, Milan’s New Approach to Golf Apparel

Meet Alba, Milan’s New Approach to Golf Apparel

Most new golf brands introduce themselves online. They build an Instagram following, share a visual world and, eventually, show the product. Alba took a different route. After years of development largely out of public view, the Milan-based label made its first impression in person: a tournament at Circolo Golf Villa d'Este, hosted in collaboration with Porsche Italy.The setting instantly communicated its intent. Founded in 1926, Villa d'Este is among Italy's oldest golf clubs, with a history th...

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