Media Insider: Top ex-advertising agency execs on their new venture - ‘It feels like brands have taken a back seat which is a perilous place to be’

Media Insider: Top ex-advertising agency execs on their new venture - ‘It feels like brands have taken a back seat which is a perilous place to be’

NZME Editor-at-Large·NZ Herald·5 Nov, 2026 08:47 PM5 mins to read‌Toby Talbot (left) and Lucinda Sherborne have launched a new marketing and advertising creative studio, Happenstance.Two of New Zealand’s most experienced and respected advertising figures, who have helped bring to life some of our most memorable marketing campaigns, are joining forces in a new creative business, saying too many brands are leaving too much “to chance”. With careers spanning agencies including Colenso, Saatchi & Saatchi

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