Media Insider: Private equity firm Waterman Capital’s major investment in NZ creative advertising agency Special

UpdatedMedia Insider: Private equity firm Waterman Capital’s major investment in NZ creative advertising agency SpecialShayne CurrieNZME Editor-at-Large·NZ Herald·29 Oct, 2026 09:20 PM7 mins to read‌Some of Special's creative ad campaigns that have put it on the map here and internationally. Photos / SpecialSome of Special's creative ad campaigns that have put it on the map here and internationally. Photos / SpecialThey started with three chairs, a desk and no clients in a disused movie theatre in Kingsland, Auckland. They now have offices in LA, New York, London and Tokyo, and today creative agency Special has announced a major private equity deal to fuel a bigger global push. One of New