McKinsey's Kelsey Robinson on why AI is creating more anxiety than impact in marketing

Kelsey Robinson from McKinsey highlighted at Cannes Lions how AI is generating more apprehension than actual change in marketing roles despite its widespread use. Her research reveals a paradox: while marketers embrace AI tools, many are anxious about its potential to replace their skills. This anxiety underscores a broader issue about how technology reshapes job roles, suggesting that while AI offers new efficiencies, it also brings about significant psychological and professional adjustments for marketers.