McDonald’s to add new value bundles next year

McDonald’s to add new value bundles next year

McDonald’s plans to introduce new value-oriented meal bundles early next year after a disappointing third quarter that saw lower traffic at U.S. restaurants. McDonald’s Chairman and CEO Chris Kempczinski said Wednesday that the company recently began an eight-week test of mix-and-match and fixed-price bundles at 1,900 U.S. restaurants. Those bundles might feature a McChicken sandwich and small fries for $3.50, for example. But around 4,000 franchisees have decided not to wait f...

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