McDonald’s tests new value menu as fast-food discount wars heat up

McDonald's is revamping its menu to offer a clearer and more attractive value proposition amid intensifying competition in the fast-food industry. This move signals the company's effort to counter aggressive discounting from rivals, ensuring it can still attract price-sensitive customers. The new value menu aims to provide better deals while maintaining quality, which could reshape consumer choices and influence broader market trends in fast food. This strategic shift underscores McDonald's commitment to staying relevant in a fiercely competitive landscape.