McDonald’s is making a historic bet on chicken — and AI — to bring back customers

McDonald's is doubling down on chicken, introducing new McNugget flavors and leveraging AI to boost customer engagement, despite skepticism from investors and analysts who question the effectiveness of chicken-related innovations. This strategic pivot underscores the chain's commitment to revitalizing its menu and revamping its tech approach to attract a new wave of diners. The success of these initiatives could significantly influence McDonald’s market position and customer loyalty in the competitive fast-food industry.