McDonald’s is facing intense pushback after it did what no company should ever do

McDonald’s spent decades training customers that if you had a dollar, you could get a burger. Now it’s trying to redefine what “value” means, and it turns out customers have a very different idea. More important, those customers aren’t about to pay $2.50 for something they think should cost a lot less without complaining about it. It’s less a story about burgers and more a story about trust. Specifically, it’s a story about the promise McDonald’s has made its customers for...