Mary Kay’s Pink Changing Lives® Program Turns Purpose Into Measurable Impact for Women Around the World

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Postmedia has not reviewed the content. by Business Wire Mary Kay's Pink Changing Lives® Program Turns Purpose Into Measurable Impact for Women Around the WorldAuthor of the article: You can save this article by registering for free here. Or sign-in if you have an account.Mary Kay China supports the Hope for Pearl Program, providing financial assistance to girls from economically disadvantaged areas to receive a life-changing education, opening doors to new possibilities and bright futures. Business WireMore than 4 million women have benefited through nonprofit organizations supported by the program since its launch.THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLYSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.SUBSCRIBE TO UNLOCK MORE ARTICLESSubscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.REGISTER / SIGN IN TO UNLOCK MORE ARTICLESCreate an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountDALLAS — Mary Kay Inc., a global advocate for women’s empowerment, proudly reaffirms its commitment to enriching women’s lives worldwide through its signature Pink Changing Lives® Program – a multi-faceted global initiative that blends purpose-driven giving with cause-marketing to create meaningful, measurable impact across communities. Since 1996, the program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women’s health and safety, and protecting our natural resources.Since 1996, Mary Kay’s Pink Changing Lives program has provided over $230 million in monetary and product donations to nonprofit organizations empowering women, transforming women’s health and safety, and protecting our natural resources.Rooted in the Company’s mission of enriching women’s lives, the Pink Changing Lives® cause-marketing campaign transforms everyday beauty purchases into powerful acts of giving. With over $19 million funneled back into local communities, funded through a portion of sales from designated products across participating markets, the program enables Mary Kay to partner locally and act globally – supporting causes that matter most to women and their families. Each purchase of a Pink Changing Lives®-designated product directly contributes to charitable efforts, allowing consumers to participate in giving back through their everyday choices.Get the latest headlines, breaking news and columns.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Top Stories will soon be in your inbox.We encountered an issue signing you up. Please try again“At Mary Kay, we believe in the power of small acts to create extraordinary change,” said Allison Levy, Chief Legal Officer and Corporate Secretaryat Mary Kay Inc. “Through Pink Changing Lives®, every market, consumer, Independent Beauty Consultant and designated purchase has the power to uplift a woman, support a family, and strengthen a community. This program reflects who we are at our core – a company committed to turning purpose into action and creating a world where every woman can thrive.”Since its inception, the program has evolved into a cornerstone of Mary Kay’s global social impact strategy, supporting initiatives that advance cancer research, aid survivors of domestic violence, expand access to education, protect the environment, and help communities thrive around the world.A Global Movement, Powered LocallyPink Changing Lives® drives impact through the passion of Mary Kay’s independent sales force and employees, who activate the program in markets around the world, bringing its mission to life through locally relevant partnerships and initiatives. Across regions, markets are turning shared purpose into tangible outcomes:Mary Kay China: Through the Hope for Pearl Program, Beauty Consultants help fund educational opportunities for girls from disadvantaged backgrounds, linking beauty experiences to life-changing educational access.Mary Kay Germany global outreach efforts: Partnerships with organizations like the Reiner Meutsch FLY & HELP Foundation have expanded access to education through the construction and renovation of 12 schools in underserved regions, including Africa and South Asia.Mary Kay Colombia: In partnership with Fundación Colombianitos, funding supports the creation of safe spaces for children to learn, grow, and play. Projects have included the restoration of a neglected sports field and multipurpose room to allow for after-school activities and community building through sport, play, recreation, education, and health.Other global markets: Thousands of nonprofit partnerships support critical causes from domestic violence prevention and cancer care to community beautification projects – all tailored to the needs of local communities.By empowering each Mary Kay market to select causes and partners aligned with local priorities, Pink Changing Lives® ensures that impact is not only global in scale but deeply personal in execution.Cause Marketing That Creates Lasting ImpactPink Changing Lives® is a powerful cause-marketing model – where purpose and product intersect. This model not only raises critical funds but also builds awareness and engagement, creating a ripple effect of purpose that extends far beyond the point of sale. The result is a sustainable approach to philanthropy – one that empowers individuals, drives community involvement, and reinforces Mary Kay’s longstanding commitment to social good.Mary Kay ranked #8 out of 5,500 brands on Forbes’s 2026 Best Brands for Social Impact1 moving up from stellar #9 achieved in 2025. Mary Kay is the only beauty brand in the Top 15 and the only direct selling company on the list.Mary Kay has a presence in 40 markets around the world.One of the original glass ceiling breakers, Mary Kay Ash founded her dream beauty brand in Texas in 1963 with one goal: to enrich women’s lives. That dream has blossomed into a global company with millions of independent sales force members in 40 markets. For over 60 years, the Mary Kay opportunity has empowered women to define their own futures through education, mentorship, advocacy, and innovation. Mary Kay is dedicated to investing in the science behind beauty and manufacturing cutting-edge skincare, color cosmetics, nutritional supplements, and fragrances. Mary Kay believes in preserving our planet for future generations, protecting women impacted by cancer and domestic abuse, and encouraging youth to follow their dreams. Learn more at marykayglobal.com. Find us on Facebook, Instagram, and LinkedIn.View source version on businesswire.com: This advertisement has not loaded yet.Notice for the Postmedia NetworkThis website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.