Marriott International and Google at Skift Data + AI Summit 2026

Marriott International and Google shared insights at the Skift Data + AI Summit 2026 on how AI is revolutionizing the travel industry. While cruise and aviation sectors have already started to monetize AI, Marriott and other lodging companies are still in the early stages of integrating AI into consumer-facing services. Marriott's conversational search is a notable example of this emerging trend. This discussion highlights the growing importance of AI in enhancing customer experiences and operational efficiencies, signaling a shift that could reshape the hospitality landscape.