Marriott Brings Loyalty Into Corporate Booking Tools With Spotnana Deal

Marriott has opened a direct line from its central reservation system to Spotnana, letting business travelers book its more than 10,000 hotels at the same real-time rates, inventory, and room content the world's largest hotel company shows on its own site and app. The connection, announced Thursday, closes a gap that has long nagged the hotel group. Some backstory: Marriott's strongest lure for business travelers is Bonvoy, its loyalty program. Employees like earning points on work trips that they can redeem for vacations, and Marriott has the largest footprint of any hotel loyalty program. A traveler choosing between roughly similar hotels may be swung to pick Marriott's based on Bonvoy. Yet outdated technology prevented Marriott from marketing any of that loyalty information inside corporate booking tools. Now it says it can. Travelers can link their Bonvoy accounts to their Spotnana profiles, so the corporate tool recognizes th