'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

Florian Haller, CEO of Serviceplan Group, highlighted the transformative role of marketing at the European CMO of the Year awards, emphasizing that it's now central to the entire customer journey. Haller underscored the importance of integrating data, technology, and creativity to meet modern consumer needs. This shift reflects a broader trend where marketing isn't just about advertising but a holistic approach to engaging customers in an increasingly digital world. It's a reminder of how crucial marketing has become in driving business success today.