Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

Market research is too slow for the AI era, so Brox built 60,000 identical 'digital twins' of real people you can survey instantly, repeatedly

In a world where a viral TikTok video can cause a brand to trend globally in mere hours, the traditional market research cycle — often spanning 12 weeks — is becoming a liability. The lag between a survey question and the answers from a wide (or targeted) pool of respondents has become a primary bottleneck for Fortune 500 decision-makers who are forced to navigate volatile geopolitical and economic shifts with data that is frequently outdated by the time it reaches a slide deck, as industry expe...

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