Mark Zuckerberg directed Meta to create a prediction markets app

Mark Zuckerberg has spearheaded the development of an experimental prediction markets app, internally dubbed "Arena," by Meta. Unlike existing platforms like Facebook and Instagram, Arena aims to compete with established players such as Polymarket and Kalshi. This initiative signifies Meta's foray into a niche yet rapidly growing market that allows users to bet on the outcomes of various events. The move could reshape how social media companies engage with their audiences, offering new revenue streams and innovative ways to leverage user data and interactions.