Manufacturing meet stresses need for designing innovative products

Godwin Tennyson, Director(in-charge), Indian Institute of Management, Tiruchi, addressing the Manufacturing Summit organised by CII Tiruchi on Friday. | Photo Credit: M. MOORTHY Godwin Tennyson, Director (in-charge), Indian Institute of Management, Tiruchi, on Friday called upon the entrepreneurs and industrialists to shift their focus to manufacturing products with innovation.Speaking at the inaugural session of the manufacturing summit organised by the Confederation of Indian Industry, Tiruchi Zone, he said innovation should be a key component of designing a product. It would automatically generate consumer interest. It would have positive cascading effects on various aspects of marketing as well. It would ultimately make the manufacturing industry financially sound. The companies that designed innovative products had succeeded in their approach, Mr. Tennyson said.Sanjeevi Kumar, convenor, Tiruchi District Development Taskforce and Director, Namic Industrial Solutions Pvt Ltd, said manufacturing of mobile phones and electronic goods had seen manifold increase in recent years in the country. There were indications that they would continue to achieve accelerated growth. As far as Tiruchi was concerned, micro, small and medium enterprises had accelerated growth in manufacturing during the last few years. Innovative approach would pave the way for tackling competition from bigger industries.Gomathi, Deputy Director, District Industries Centre, Tiruchi; S. Athappan, convenor, CII Tiruchi Zone Manufacturing and MSME Panel; and S. Anand, vice-chairman, CII Tiruchi Zone and Managing Partner, Jeyam Builders, spoke. Published - September 25, 2026 06:55 pm IST